In either product design or business strategy, I use the design thinking framework and mindset to turn questions into opportunities and opportunities into ventures.
The inherent value of a product or service is that it makes a persons' life easier (functional innovation), a person has a positive emotional engagement (emotional innovation), and pushes the boundaries of how the product is made or how it gets in the hands of consumers (process innovation). In the end, the solution (experience innovation) is born from the intersection of desirability, viability, and feasibility.
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